The Fleur Theory™ (3) course track is where foundational knowledge evolves into intentional, expressive design. This intermediate track is designed for florists who understand the basics and are ready to design with greater purpose, confidence, and visual sophistication.
Through immersive, studio-style classes, students learn to translate inspiration into cohesive arrangements, explore sculptural form and movement, and design in harmony with seasonal transitions. Emphasis is placed on design intent, storytelling, and controlled creativity—moving beyond recipes into thoughtful, elevated floral work.
What you’ll gain:
- Design with clear intent and visual storytelling, not just technique
- Confidently use asymmetry, negative space, and line extension
- Create sculptural, architectural compositions with balance and flow
- Apply advanced color theory and proportional awareness
- Adjust design mechanics and material choices across seasonal transitions
- Strengthen decision-making from concept through execution
- Develop a more defined personal design voice
Best for:
Intermediate florists • Returning Bloom Basics™ students • Designers refining their style • Certification-bound creatives
- All Fleur Theory™ classes integrate official Fleur University® textbooks
- Prerequisites: Recommended completion of Bloom Basics™ Track
- Completion prepares students for: Advanced & Wedding Level Courses
- Curriculum aligned with CF & PFDE® foundational knowledge
INTERMEDIATE DESIGN DEVELOPMENT
THE fleur theory™ TRACK
Each course builds on the previous to strengthen skills and confidence.
Designing in rhythm with nature.
Format: In-Person | Hands-On Design
Level: Intermediate
Duration: 3 hours | Investment: $125
Class Description:
Learn how to adjust mechanics, color theory, and material selection based on seasonality while embracing transitional design elements. This class strengthens botanical awareness and teaches students how to design intentionally within seasonal availability and aesthetic shifts.
Fleur University® Textbooks Used:
Format: In-Person | Hands-On Design
Level: Intermediate
Duration: 3 hours | Investment: $125
Class Description:
Learn how to adjust mechanics, color theory, and material selection based on seasonality while embracing transitional design elements. This class strengthens botanical awareness and teaches students how to design intentionally within seasonal availability and aesthetic shifts.
Fleur University® Textbooks Used:
- Floral Identification
- Color Theory & the Golden Ratio
- Floral Care & Handling
Where structure meets movement.
Format: In-Person | Hands-On Learning
Level: Intermediate
Duration: 6 hours | Investment: $275
Class Description:
Explore sculptural floral design through intentional form, movement, and spatial awareness. Students learn how to manipulate line, mass, and mechanics to create dynamic compositions that feel balanced yet expressive.
Fleur University® Textbooks Used:
Format: In-Person | Hands-On Learning
Level: Intermediate
Duration: 6 hours | Investment: $275
Class Description:
Explore sculptural floral design through intentional form, movement, and spatial awareness. Students learn how to manipulate line, mass, and mechanics to create dynamic compositions that feel balanced yet expressive.
Fleur University® Textbooks Used:
- Floral Design Basics
- Floral Care & Handling
- Principles & Elements of Floral Design
Translate inspiration into purposeful floral design.
Format: In-Person | Demonstration + Guided Practice + Sketching
Level: Intermediate
Duration: 6 hours | Investment: $275
Class Description:
Learn how to move from concept to execution with clarity and confidence. This immersive class focuses on developing strong focal emphasis, rhythm, and visual storytelling. Students practice designing with asymmetry, negative space, and line extension to create airy, architectural compositions while refining decision-making at every stage of the design process.
Fleur University® Textbooks Used:
Format: In-Person | Demonstration + Guided Practice + Sketching
Level: Intermediate
Duration: 6 hours | Investment: $275
Class Description:
Learn how to move from concept to execution with clarity and confidence. This immersive class focuses on developing strong focal emphasis, rhythm, and visual storytelling. Students practice designing with asymmetry, negative space, and line extension to create airy, architectural compositions while refining decision-making at every stage of the design process.
Fleur University® Textbooks Used:
- Principles & Elements of Floral Design
- Floral Design Basics
- Color Theory & the Golden Ratio
Designing with Intent: From Idea to Impact
01.
Seasonal Shift: Interpreting the Bloom Calendar
03.
Form + Flow: Sculptural Floral Design
02.
Course 1 of 3
Course 2 of 3
Course 3 of 3
3/7/26 • 5/16/26 • 8/8/26 • 11/7/26
3/14/26 • 5/23/26 • 8/15/26 • 11/14/26
3/21/26 • 5/30/26 • 8/22/26 • 11/21/26
text books
digital text book library
These digital textbooks were created to guide, support, and strengthen your floral journey—whether you’re building foundational skills or refining your design voice for certification and beyond.
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Floral
Identification
digital download
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Color Theory & The Golden Ratio
digital download
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Principles & Elements of Floral Design
digital download
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Floral Care & Handling
digital download
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Digital Download Bundle Deal!
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Pricing & Profit Margin
digital download
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Floral Design Basics & Build Process
digital download
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Floral Glossary & Seasonal Guide
digital download